Whenever you are thinking to do online business, then you need to create your own business website. Each and every websites have their own unique address and that is called Domain. Choosing the right domain name for your business website can bring your success for sure. If you choose a wrong domain name for your business website, then it will be too much hard to switch to a new domain name without hurting your brand and website ranking in search engines.
So, this is extremely important that you choose the best domain name from the very starting of your website.
But, everyone face difficulties to find a perfect domain name for their website. In this article, we are going to share 10 tips that will help you to choose the perfect domain name for your business. Also in the next post, I will discuss about How To Get .com Domain For Free.
Your website domain name is the key to your success. It can make you successful or can break you. So, before choosing a domain name, you should read this full article. But wait, why is your domain name so important and why you should give too much effort on choosing the best domain name?
- Domain name is your first impression: When a visitor visits your website, your domain name becomes the first thing that they looks and remember. So, a bad domain name can increase your visitor’s bounce rate!
- Domain Name affects SEO: Search Engine Optimization is the main part in this current days of internet. In this case, your domain name can help your SEO ranking.
- Domain Name defines your brand: Your domain name helps to make your brand name more recognizable.
Still there are a lot of reason why your domain name is so important. I just pointed out some of them.
Now the main fact is that, how do you choose the right domain name? Now we are gonna discuss this topic in details. Keep reading this article.
Important Factors of Choosing a Domain Name:
- Use .com, .net or .org as your domain name extension.
- Domain name should be brandable.
- Easy to remember domain name.
- Easy to type for visitors.
- Avoid special characters in domain name.
- Use your keyword in you domain name.
- Long term domain name.
- Check availability of your domain name.
- Use some domain name generators
How to Choose the Perfect Domain Name
- Use The Right Domain Name Extensions (.com, .net, .org)
When you are thinking of your domain name, you need to choose an extension for your domain name. For example, our domain name is www.domain.com
In this domain name, domain is our brand name or domain name, .com is our domain name extension. There are a lot of domain name extension available on internet, but .com extension is the most important domain extension. More than 51% website owners use this domain name extension.
.com domain name extension is the most familiar and easiest to remember.
Always go with .com. If that’s domain with .com extension already taken, try .net or .org. If these extensions are taken too, then our advice is , search for another domain name for your website. One more thing, try to avoid weird domain name extensions like, .xyz, .fun, .club and so on.
2. Represents Your Brand Name
We always suggest you to choose a domain name that represents your brand name.
Point to be noted, your domain name is the main property of your website that your visitors will find, remember and share your company on the web or internet.
So, whenever you are choosing a domain name for your website, always search a suitable domain name that represents your brand name to your visitors.
3. Short is Better Than Long
Generally thinking, when it comes to the length of your domain name, Shorter is Better.
In general, domain name length of 12 characters is the most recommended domain name length all over the web. So, we would like to recommend, try to choose a domain name for your website with 6-14 character length. One more thing I would like to mention is, shorter domain names can be sold at a high price all over the internet. A lot of domain brokers are always ready to buy your domain name.
4. Make Sure Its Easy To Type
A domain name is like a name of persons. Always try to choose a domain name that is easy to remember for your visitors and they can type your domain name easily.
Think of some of the most popular domain names or website names in the world. What comes to mind?
Google, Twitter, Facebook, Instagram, Yahoo, Bing and many more.
One thing they have in common is that they are all easy to spell. All I want to mean that, your visitors should be able to type your domain name without any problem.
5. Make Domain Name Easy To Pronounce
Sometimes while surfing the web, you may notice some long length domain names. Also these domain names are not well designed, as example:- safeforomkorona.com, these type of domain names are really hard to pronounce.
Let me explain how you can make sure that your domain name is easy to pronounce. Write your domain name on a piece of paper and ask your friends to pronounce it. If more than a few of your friends are struggling to pronounce your domain name, this means, you should simplify your domain name as soon as possible.
Here’s what to keep in mind: You want your domain name to be passed along easily by you and others. The only way for that to be possible is if it’s 1) easy to spell and 2) easy to pronounce.
6. Avoid Special Characters in Domain Name
If you really want to make your domain name easy to remember and pronounce, you need to avoid usage of special characters like – and _. Also if possible, try not to use numbers as well. But in some cases, you can use numbers.
“Have you seen this new site Face-Book? There’s a hyphen in there by the way, between the ‘Face’ and the ‘Book.’”
Facebook might not have spread so quickly if that was the case.
The bottom line? Your domain name should be smooth and punchy – hyphens and numbers get in the way of that.
Stick to the letters!
7. Include Your Keyword in Your Domain Name
Our website is based on blog posting. Most of our blog post’s are based on domain keyword. That is why we used dominios word in our domain name. This word is a Spanish word. Don’t worry about that.
Keywords can help to improve your SEO – you need to tread carefully here! If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before).
If you choose to use keywords, put the keywords at the beginning of your domain. That’s where they’ll be the most powerful for your ranking.
8. Go For Long Term Domain Names
Hey, are you ready to marry your domain name? You should be, because its gonna be goo much beneficial for you to bring success for your website.
If you decide to change the domain in the future, it will cost you money, branding, and SEO rankings. In short – it’s a huge pain!
When you’re choosing your domain, think long-term.
For example, if your company helps businesses optimize their websites for SEO, you could choose a domain name like, “OptimizedSEO.com”
If you think there’s a chance you might expand to more general digital marketing services in the future, like email marketing, PPC, etc. then it might be wise to reconsider your domain name.
You don’t want to pin yourself down to a certain niche if you think you might expand out of that niche.
Therefore, keep your long-term vision in mind when picking your domain name.
9. Check Your Domain Name Availability
Before you continue building your website with a specified domain name, you should check if someone else already have a trademarked business with your domain name. To check the availability, you can simply use Google services. Its totally free to use.
To build your brand, it’s ideal to have the same name across your domain and social networks. This builds familiarity and makes it easy for your visitors, fans, and customers to find you around the web.
Avoid legal issues; you should stay away from names that already have trademarks.
How can you quickly check social networks and trademarks for your potential domain name?
Simply visit social media platforms and enter your domain name in its search box. If you find a page or profile related to your domain name, I would suggest, you should choose another domain name.
10. Use Domain Name Generators When Stuck
At this point, you should have at least a general idea of some possible words to put in your domain. Some of those words may already be taken, trademarked, or just don’t have the “sound” you’re looking for.
That’s where domain name generators come into play. These generators can turn your ideas into fresh, available domains.
Comment below this post if you would like to get ideas about Domain Name Generators.